Yonina Eisenberg

What is Internal Communication?

Internal communication is an essential component to the success of every corporation. Without it, no one would know what goes on in various departments of the company and employees would not be able to perform their jobs effectively. A basic definition of internal communication, then, is that it is the sharing of information between stakeholders at all levels within an organization, allowing the company to produce the best value that it possibly can.

According to Mary Welch, as stated in her article “Rethinking Internal Communication: A Stakeholder Approach,” internal communication is, for the most part, a way in which managers and other high-ranking people in a corporation can present information about the inner workings of the company to those in positions below them. This is certainly an aspect of internal communication, but what about the necessary flow of information between colleagues on the same level?

We communicate with our colleagues all day, every day, and in many different ways. Throughout a normal day at the office we all send dozens of emails and instant messages, have face-to-face conversations with coworkers, use mobile devices and social business networks to interact with project team members, and more. A work day involves an immense amount of communication between colleagues in order to complete every assignment, from even the simplest tasks to the largest projects.

Internal communication demands cooperation between all employees – from the CEO to department managers to entry-level positions – and all departments within an organization. A company’s success depends upon the way in which we share our daily activities and progress with our coworkers, or, in other words, upon the effectiveness of a company’s internal communications. You have to keep everyone in your corporate environment informed about what you are accomplishing so that they, too, can have all the information that they need in order to do their jobs to the best of their abilities.

However, in today’s world of technology, apps, and social business networks, we suffer from information overload. We receive information all day long from all sides, resulting in the fact that we get more information than we actually need or care to know in any given instant in order to do our jobs well.

In his article entitled “Making the Connections: Using Internal Communication to Turn Strategy into Action,” Bill Quirke states that internal communication often does a good job of presenting employees with multiple pieces of important information but does not help to fit them together. He points out that this phenomenon is particularly prevalent with today’s technology. This approach to internal communication is ineffective because it does not help employees understand the greater context of the company.

Internal communication is meant to illuminate connections between various pieces of information and show the interdependencies of departments throughout the company. Successful internal communication allows for effective cooperation between departments so that the company is able to achieve its goals effectively and efficiently.

In creating its SolvePath technology, Senexx has created a way to fit all of the puzzle pieces together by integrating the large number of internal communication tools that corporations use. Senexx SolvePath helps employees navigate the vast amount of company information, providing a clear map and picture of all of a company’s various internal communication platforms.

You might be thinking that Senexx SolvePath just introduces yet another internal communication tool, adding to the headache of information overload. In reality, though, you should rest assured that Senexx SolvePath mitigates the un-navigable nature of the information that all of your other internal communication tools supply, thereby alleviating that headache. Not only will Senexx SolvePath find individual pieces of information that employees need, but it will also tell employees who to turn to for more help. In this way, Senexx SolvePath promotes more successful internal communication by maintaining the complex web that internal communications should be, as well as making it navigable without breaking it up into disconnected puzzle pieces.

In order to make internal communication effective in your company, make sure that you have a tool to help break down the amount of information that your employees receive. That way, instead of looking at a mess of information that no one can keep track of or understand, you will have employees who can always find the right pieces of information that they need to do their jobs well, and are therefore happier and more efficient employees. Don’t underestimate the power of effective internal communication when it comes to the success of your company.