In the past year, we have seen more and more businesses adopting social business and collaboration tools. However, according to an interview last week in which he shared his predictions for the corporate work environment in 2014, Zeevi Michel believes that we do not need them anymore.
If these platforms have become more mainstream in the past year, though, then how can this be possible? Here are three factors that are shaping this impending shift:
1. Native Software is Going Social
The individual platforms in which employees spend most of their time on a daily basis are beginning to include the same collaboration capabilities that were once unique to stand-alone collaboration software. Ironically, it seems that this development is occurring because of the very fact that collaboration tools and social business platforms have increased in popularity and become mainstream: because incorporating social elements in the work place is, indeed, a good idea.
2. Minimizing the Number of Work Spaces
With native software incorporating these social elements, there is no longer a need or desire for a separate collaboration-specific work space. Involving stand-alone social business software simply makes life more complicated, as it merely introduces yet another platform with which employees need to engage and learn to use. People want simplicity at work, not unnecessary difficulty and complexity.
3. Need for an Information Hub
Rather than requiring a separate collaboration space, employees simply need a place where they can go to gather information from the various platforms with which they and their colleagues interact. Without this sort of an information hub, the collaboration and communication elements are meaningless, because no one will have access to the information generated within the conversations on those individual platforms. Therefore, rather than providing an unorganized channel through which employees can work on all sorts of projects, companies need software that can provide access to the various data points within the organization.
It is possible that the collaboration and social business tools that we currently have will become the information hubs that we need. However, it seems that soon these stand-alone platforms will no longer exist as we know them today: either they will adapt to the shifting industry to become information hubs, or they will go extinct.